April 16, 2020 3 min read
Pichulik was founded by jewelry designer and entrepreneur, Katherine-Mary Pichulik, in 2013. Having studied fine arts, she then travelled around the world, collecting a trousseau of interesting objects. She was inspired by the alchemy of transforming everyday materials through craft, touch and design, and elevating them into something precious and covetable.
To this day, the distinguishing components of any Pichulik jewelry pieces are the innovative and sculptural use of re-purposed rope, embellished with a variety of African sourced materials.
Each piece is a talisman, handcrafted from unexpected, organic materials into distinctive forms that share the stories of brave women and celebrate empowering feminine narratives. Each collection captures a different chapter in a heroine’s journey – an odyssey imbued with mythology, symbolism and transformation.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, Pichulik celebrates empowering feminine narratives that speak directly from the women who make the brand to the women who wear it.
Take, for example, the Samba earrings. Samba directly translates as fun in Portuguese, and Pichulik believes that is what you deserve; to dance with joy and fun in your daily rituals.
The Hermes earrings are inspired by Hermes - messenger and guide of the Divine. Pichulik asks, are you carving out quiet time in your life to receive Hermes wisdom?
The Magi earrings are another best-seller and worn by Meghan Markle on a recent trip to South Africa. The Magi earring is dusted in gold with beads arched like a rising sun. Magi is the origin of the word magic, and was used to describe people of great sacred knowing. The message being that the alchemy of your own transformation is your medicine and magic.
The Egun Rose necklace honors West African tradition. It is the Yoruba term for ancestors and relates to the traditional ceremony of the West African masquerade that invokes and praises one's ancestry - whether directly through bloodline or kin. You are a culmination of all the experiences and nurturing of your ancestral bloodline. You can choose to retain some of their grit, gift and teachings or invoke and add to the ancestry you make part of with the generations to come.
The Pichulik team is a pan-African group of spirited women who create everything by hand in a flagship studio at the center of Cape Town’s creative East City Precinct. Every jewelry piece is made by a single artist, imbued with her own unique design skill and creative magic.
The business is passionate about female empowerment and employs women, collaborates with women, and outsources to local women-owned small businesses. The aim is to promote job creation and economic activity in local communities, and champion and augment women’s earning capacity.
Since launching the business, Katherine-Mary has found her passion in storytelling and connecting brave women through Pichulik jewelry. Take a look at the video below to see her talk about her passion for making jewelry sacred again bringing purpose, intention and meaning to each piece.
We love the design and business philosophy behind the Pichulik jewelry brand. Passionate women, creating unique pieces from locally sourced materials, and telling ancient stories. It’s the best of African craftsmanship given a truly modern spin. And it’s not just Sarza that believes in the Pichulik brand – they have won fashion accessory and entrepreneurial awards, have been recognized by Vogue, and are worn by the likes of Megan Markle. This is a brand that’s going places and we are delighted to bring it to you.
All images courtesy of Pichulik Jewelry @pichulikafrica
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