November 04, 2020 3 min read
After 10 years of freelancing, in 2007, self-taught illustrator Heather Moore could no longer contain her enthusiasm for pattern. She rented a studio on Cape Town’s Long Street and started making papercuts and patterns inspired by everyday things and mid-century style, which she screenprinted onto fabric. She named this new part-time venture Skinny laMinx, after her skinny little siamese cat, Monkey.
By 2009 the studio was so busy with retail and wholesale orders that Heather made Skinny laMinx her full-time job. What started as an out-of-control hobby became more like a viable business!
By 2017, the Skinny laMinx store had doubled in size and the team had grown to include a wholesale department, a marketing team, and a dedicated online store manager. Heather was delighted because this gave her more time to design and make things, which is why she started it all in the first place!
Quality has remained a core part of the brand and a large part of the business, from the materials used, to the hand-checking of every Skinny laMinx finished product. Sustainability is also key and Skinny laMinx fabrics are printed with waterbased inks, on natural fiber basecloth. The company hates waste, and puts offcuts and scraps to good use in the business and elsewhere.
In addition to the décor and lifestyle products, Skinny laMinx has also collaborated with Sarza’s wallpaper studio Robin Sprong, to bring their much loved designs to your walls too. We offer a full, hassle-free design consultation and local installation service, so if you’d like to add the Skinny laMinx wow-factor to your walls, don’t hesitate to get in touch.
What’s not to love? A female entrepreneur creating bold, African-inspired designs using bright colors and mid-century style. We love the touch of playfulness and fun that Heather’s designs bring to even everyday items such as dishcloths and aprons. Her Skinny laMinx signature style is truly unmistakable. Heather turned her passion into a flourishing business by sticking to her vision, ethos and style. We love to see artistic collaborations between the Sarza family of brands, so seeing Skinny laMinx-Robin Sprong wallpaper on our clients’ walls is a particular joy.
All imagery courtesy of @skinnylaminx
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