Laurie Wiid van Heerden established his studio, Wiid Design, in Cape Town in 2013. His product range spans furniture, lighting and collectible objects that combine specialized manufacturing with handcrafting.
The studio is particularly known for its innovative use of cork in high-end product design and architecture. Laurie has pushed the design boundaries of this natural and sustainable material to achieve a number of world “firsts” – including the world’s largest cork pendant light and cork cabinet.
In this video, Laurie talks more about why he enjoys working with cork:
He says: “All my products incorporate handmade elements, pieces that are part of the production which I oversee personally, this is veryimportant to me and I believe it brings out the value of my products, similar to investing in a piece of art.”
We love to support Africa’s up-and-coming young designers like Laurie Wiid Van Heerden, and we especially love his use of cork – a material that is natural, tactile, warm and sustainable. Laurie’s pieces are created with a spirit of innovation and a fusion of contemporary design with traditional craft. We are particularly excited that Laurie collaborated with another brand in the Sarza family, Indigenus. Those Soma planters are simply stunning - the result of two amazing creative forces coming together.
All images courtesy ofWiid Design.